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Picture Post , September
9, 1939
TO
WIVES WITH
INTELLIGENCE
L
I
-
whose "husbands earn
less
than
£5,00.0
a year
I
F
you have ever stopped to think ' about women's
. ·magazines you will have noticed that most
of
them
fall into one
of
two classes. .
.Housewife
~lieves
that
m~st
of the
10
million married women in
this country arc at least as intelligent as their husbands - and probably
very much more practical.
Houseu'ife
believes that most of them are happy wives and mothers,
interested first and foremost in running their homes well.
4t one .end are those
~hich
assume you are a wou.1d-be glamour girl.
You
have
a face, a figure
~d
an ever-fluttering heart - but no brain. They
may tell you how to
rem~dy
middle-age spread, what to do about greying
hair, or how to bring up' your grandchildren -
but they never credit you
with more
intellig~nce
t h{ln
a
-17
ye-ar--old flapper.
Housewife
believes that very few have incomes which permit
extravagance - that it is, in fact, only skilful management which saves
them from being
uncomfo~bly
liinited.
At the othj!r end -are those which
a~sume
your married- naine is
~resus.
_
!lo~sewife
believes such women will welcome a magazine that
reflects their point of view - which takes their job seriously without
be-ing dull- that is interested in practical .solutions to practical
problems - which neither assumes they are lacking in intelligence
nor overburdened
wi~h
money.
All your clothes are Paris IPodels. You constantly refurnish
~d
redecorate
your house in whatever style happens to be 'the fad of the moment. The
solution to all your household worries is a 'word to_ the butler, the cook or
the children's nurs'e. _You consider yourself a keen gardener if you some–
times help cut the flowers. Your idea of a bargain is a
150
guinea·mink coat
bought for /)
50.
The contents of the September issue indicate the wide range ·of subjects
covered by
Housewife.
But to appreciate fully its commonsense point of
view, you must read
it.
You can get a copy from any good newsagent–
and its
100
pages costs only 6d.
Housewzje
-:-
the
new
sixpenny monthly now published
by
Hulton's
-
fits
into neither of these pictures.
Note the ha"dy s;!(.e of HOllsewife. It
",il/
go
;1110
halldbag, takes
lip
little
room on the
k;ullell
table, a"d fits allY
ordinary bookshelf comfortably.
w!fi
FOR
SEPTEMBER
Do dress to please
Built-in furniture.
A practical ex-
OTHER FEATURES:
How to
,ourself.
Rosita
p'eriment in furnishing in the modern succeed as a visitor - How to read the
tells you how to decide
style, described by Roger Smithells.
menu - Washday the World over-
which of the fashions suit
Teaching rour small
d~ughter
Alas, the Da)" Life in aCottage-My Pet
you
and wh ' h d
t
Economy: by
readers~Just
Got Back.
-
lC
0
no .
to cook.
Step
SHORT nOR',
Come Back to the
Shall we do the accounts now
r
by step, Edith A.
An elementary lesson in the arithmetic Browne shows
Present.
COOKEI':
TrinidadMagic'
of married life.
you how to
- a delicious new sweet. Cheerful
T II
f
I d
a v
0
i d you r
Breakfast and Supper Dishes. Apples for
e ,our ulure, a r
r
Ann future son-in-
A
.
NEEDtECI.afT
Page takes a commonsense view of the -
la
I . .
ppetlte.
A
:
Eddying
A
F hi
w comp ammg
Circles-a new
idea
for cushion covers.
utumn as ons.
that his wife
·Knining-asnug-fittingstripedcardi,.$3ll.
Suil rourmenu to rour means.
can't cook.
CHltPIEN,
Simpler Toys,
P~se
f
This month Nora Baston plans two
Exercises in the
Getting His Teeth In - by Nurse
budgets - one for women whose food
B h
SRN 0
f
h
d '
open.
A demonstration in pictUres of
us, ... ut-o -t e-or !nary
allowance is
10 - -
and one for women
N
Th
Op ' .
• keep-fit' exercises that children enjoy careers o. 3 :
e
tiClan.
with 15 - per head per week - com- doing.
GARDENING:
How to buy bulbs;
plete with recipes.
-
The taw and the school child.
,. HOUSE,WlfER'
r
Always,
in
The keep-rilrself-Io-mrself
Who is res'ponsible for accidents at
'~-. ~
Hot Water. . Tap faults and how
woman.
Straight talk and friendly schools? When is a teacher allowed to
.
to correct them.
advice to every woman whose circle of punish? These
a~W
m':«ty'«tlrerWue'll
i .
eHlAt
J.HQ
QloQ1
to cure
friOON~OW~«'ONM~SAm.rn n6~
..
~.
PICTURE POST